When it comes to sharing valuable content, the key is to grab your audience where they already are. That’s where LinkedIn articles come in!
While sharing external links can be a strategy, it often takes users away from the LinkedIn platform. Here’s why publishing articles directly on LinkedIn is a powerhouse for your business:
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- Boost Engagement: LinkedIn prioritizes native content. When you publish an article directly on the platform, your post has a higher chance of appearing in feeds and sparking conversations.
- Capture Attention: Native articles allow you to format your content for optimal readability. Think captivating headlines, subheadings, and bullet points – all designed to keep your audience engaged.
- Build Authority: Sharing your knowledge and insights directly on LinkedIn positions you as a thought leader in your field.
- Seamless User Experience: No more click-aways! Readers can consume your entire article within the LinkedIn platform, fostering a more streamlined experience.
Now that you’re convinced, let’s dive into how to craft captivating LinkedIn articles with Cassie’s, Director of Growth Strategy, tutorial:
Step 1: Navigate to the “Write article” section.
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- Head over to your LinkedIn feed and click the “Write article” button. (If you manage multiple pages, they’ll appear here, but for now, we’ll focus on your personal profile.)
Step 2: Craft a Compelling Headline.
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- Your headline is your first impression. Make it clear, concise, and attention-grabbing to entice readers to delve deeper.
Step 3: Structure Your Content.
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- Break down your text into digestible chunks using subheadings, bullet points, and short paragraphs. This makes your article easier to read and navigate.
Step 4: Enrich Your Article with Visuals.
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- Add a captivating image at the top to grab attention and visually represent your article’s theme.
Step 5: Leverage Multimedia (Optional).
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- Want to add an extra layer of engagement? Consider embedding a relevant video to complement your written content.
Step 6: Hyperlink Like a Pro.
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- Want to include links to external resources or data? Simply click the “Link” button at the top. LinkedIn articles function like a basic website editor, offering a user-friendly experience.
Step 7: Publish or Schedule your Masterpiece!
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- Once you’re happy with your article, hit “Next.” Here, you can choose to post immediately, schedule for later, or save as a draft for future edits.
Step 8: Craft a Compelling Caption.
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- Write a captivating caption to grab attention. Pro tip: Leverage relevant hashtags and emojis to boost discoverability. Need a creative nudge? Consider using the built-in AI writing assistant if you’re feeling stuck.
Step 9: Hit Publish and Share the Knowledge!
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- 🥳 Congratulations! Your informative and engaging article is live on your LinkedIn profile.
- Pro Tip: For articles you consider particularly relevant or evergreen, consider pinning them to the top of your profile. This ensures they stay visible even as you continue to share and create new content.
Ready to Build Quality Content?
We hope you found this guide helpful. Feel free to reach out if you have any questions or need further assistance. IMG is your resource and partner for all your digital marketing needs. For more LinkedIn tips and tricks, check out our other articles on LinkedIn for Business Growth, IMG’s Guide to Building Your LinkedIn, and LinkedIn Sales Navigator.
Contact us and let’s turn LinkedIn into your ultimate prospecting playground!
