What is email marketing?

What is email marketing?

What is email marketing? Email marketing has been a staple of marketing efforts for businesses large and small since the very first marketing email went out in 1978. Even today, the rewards of using email marketing are tremendous as the average ROI of an email...

Chapter 3: Keywords & Keyword Research

Welcome to the third chapter of IMG’s SEO 101 course! In Chapter 2, we broke down how exactly search engines work and how they determine search results. Now, we’ll take a look at how keywords come into play and how you can use them to guide your website strategy. What...