SCALING SOCIAL SUCCESS
Small Team Achieves 10.6% LinkedIn Engagement with IMG Partnership
How a Comprehensive Social Media Strategy Drove Growth for a Multi-Branded Client
Streamlining Social Media Management for a Leading Plastic Packaging Provider Across Multiple Brands
Our client, a leading provider of plastic packaging solutions, was facing significant challenges managing their social media presence across three distinct brands. With a small marketing team stretched thin, they struggled to maintain consistent engagement, generate leads, and drive sales.
We partnered with the client to become an extension of their marketing team, providing a comprehensive social media solution tailored to their unique needs. Our strategy focused on:
Deep Understanding: We conducted in-depth research to understand the target audience, brand positioning, and industry trends for each of the three brands: commercial kitchens, Home Cooks (consumer products), and Industrial Packaging.
Content Creation: We developed a content calendar aligned with seasonal trends and product launches, creating engaging posts for LinkedIn and Facebook.
Social Media Advertising: We implemented targeted advertising campaigns to increase brand awareness, generate leads, and drive website traffic
Data Analysis and Reporting: We provided detailed performance metrics and insights to inform future strategies and optimize campaigns.
Our partnership yielded impressive results:
Increased Social Media Engagement
In a singular month, our content strategy lead to an impressive 10.6% engagement rate on LinkedIn, which is considerably higher than the average rate ranging from 2-4%.
Increased Visibility
Our targeted social advertising and boosted post campaigns increased brand awareness and reached a wider audience. In June alone, a singular LinkedIn boosted post generated 13,218 impressions for one brand and another branded, boosted post lead to a 2.12% CTR.
Expanded Reach
We generated 1,069 impressions and 113 people engaged with our content in a singular month.
Enhanced Brand Reputation
Consistent and high-quality content positioned the client as a thought leader in the industry.
June 2024 results
Brand A LinkedIn
Brand B LinkedIn
How Strategic Management Empowered Our Client’s Success
By combining strategic planning, creative content, and data-driven insights, we transformed our client’s social media presence into a powerful growth engine. Our partnership enabled them to focus on core business operations while we handled the complexities of social media management.
